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Home » Brand » Turtlewax
Turtle Wax is an American manufacturer of automotive appearance (car care) products, founded by Benjamin Hirsch in Chicago in 1941. Today, the company is headquartered in Lombard, Illinois, and is renowned for its high-quality, tried-and-true products that deliver superior results for all car care needs.
Turtle Wax offers a wide range of car care essentials, including its #1 selling M.A.X. Power Car Wash, formulated with powerful ingredients to deliver legendary results and provide long-lasting protection for your vehicle. These products are infused with high-quality ingredients to ensure maximum performance and are designed to make your detailing routine faster and simpler. Whether you need car wash soap, odor removers, or other cleaning products, Turtle Wax has everything you need to keep your car looking its best.
In 2019, Turtle Wax introduced its upmarket “Hybrid Solutions” product range, which reflects the brand’s more technology-forward, premium offerings. This line includes products with advanced ingredients such as ceramic and graphene additives, providing exceptional protection and shine for your vehicle.
In 2023, Turtle Wax partnered with tattoo and street artist Mister Cartoon to create a new line of products, The Art of Car Care. This line features original hand-drawn labels from Cartoon and unique packaging, as well as products aimed at lowrider owners. This collaboration showcases the brand’s commitment to innovation and style.
In addition to its car care products, Turtle Wax also offers automotive performance chemicals such as engine treatment products and formula oils under the Marvel Mystery Oil and CD-2 brands. Furthermore, the company operates full-service car wash facilities in the Chicago Metropolitan area, providing a comprehensive car care experience.
Turtle Wax is dedicated to engaging with its community through various programs. The Detailer Collective allows customers to complete missions in exchange for cash rewards, discounts, and other perks. The Brandbassador Program gives enthusiasts the opportunity to share their love for Turtle Wax products and receive rewards. These initiatives demonstrate the brand’s commitment to its customers and their passion for car care.
Turtle Wax is an award-winning car care brand, launched in 1944 and still delivering best-selling products to the auto care market. With product distribution in more than 120 countries, the brand is recognized as the #1 selling brand in various categories, including spray wax, compounds, scratch removers, carpet care, bug removers, and headlight restoration.
With its rich history, commitment to innovation, and dedication to customer satisfaction, Turtle Wax is the go-to brand for car enthusiasts seeking maximum performance and exceptional results.