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Home » Brand » STP
STP, an American brand of automotive aftermarket products, has been synonymous with high-performance and innovation since its inception in 1954. Founded by Charles Dwight (Doc) Liggett, Jim Hill, and Robert De Hart, the company began with a single product, STP Oil Treatment, derived from the name “Scientifically Treated Petroleum.”
In the early years, STP’s focus on scientific research and development led to significant advancements in lubricant technology. This commitment to innovation caught the attention of the Studebaker-Packard Corporation, which acquired the company in 1961. Under Studebaker’s ownership, STP became an integral part of the company’s advertising strategy, with the brand’s logo and products being prominently featured in racing events.
Andy Granatelli, a charismatic figure in the world of motorsports, became the CEO of STP and the public face of the brand. His involvement in racing, including the famous Novi specials at the Indianapolis 500, further solidified STP’s reputation as a performance-driven brand.
As Studebaker exited the automotive manufacturing business in 1966, STP continued to grow and expand its product line. The company went public in 1969 and was later acquired by Esmark in 1976. Over the years, STP changed hands several times, with ownership passing to Beatrice Foods, Union Carbide, and eventually Clorox.
In 2010, Clorox sold STP to Avista Capital Partners, which later merged with Spectrum Brands. In 2018, Energizer Holdings acquired STP, further solidifying the brand’s position in the automotive aftermarket.
STP’s product line has consistently reflected the brand’s commitment to innovation and performance. From its flagship oil treatments to fuel additives, engine flushes, and brake fluids, STP offers a comprehensive range of products designed to enhance the performance and longevity of vehicles.
The brand’s products are formulated with advanced technologies and high-quality ingredients, ensuring that they meet the demands of modern vehicles. STP’s products are designed to provide superior protection, improve fuel efficiency, and enhance overall vehicle performance.
Throughout its history, STP has faced legal challenges related to advertising claims and consumer protection. In response, the company has worked to ensure that its products meet rigorous scientific standards and comply with regulatory requirements.
STP has paid civil penalties and settled Federal Trade Commission charges related to false advertising. These experiences have led the company to prioritize transparency and accuracy in its marketing efforts, ensuring that customers have a clear understanding of the benefits and features of its products.
STP’s involvement in motor racing has been a significant aspect of the brand’s identity. The company has sponsored various racing teams and events, including the STP Formula One Team, which competed in the 1970s. This involvement has helped to further establish STP as a performance-driven brand.
Today, STP continues to be a prominent name in the automotive aftermarket, with a wide range of products designed to meet the needs of car enthusiasts, professional mechanics, and DIY enthusiasts alike. The brand’s legacy of innovation, performance, and commitment to quality has made it a trusted name in the industry.