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Home » Brand » Sonax
Sonax is a renowned German brand that has been at the forefront of car care and surface preservation since 1950. With a rich history dating back to 1903, the company has consistently delivered high-quality products that cater to the diverse needs of car enthusiasts and professionals alike.
The story of Sonax began with Franz Hoffmann, who extracted silica, a fine mineral used in household polishes, in Neuburg on the Danube. After World War II, Hoffmann started manufacturing care products, and the “Sona” brand was primarily used for household silver polishes. The addition of an “X” for wax led to the birth of Sonax, a name that would become synonymous with car care excellence.
In the early days, Sonax representatives traveled across Germany in fully loaded VW Beetles, building personal connections with customers. This personal touch laid the foundation for the brand’s success, which was further amplified by the German economic miracle in the mid-1960s. Sonax became a leading supplier of high-quality cleaning and care products to the first fully automatic carwashes, while continuously advancing its manual car care program.
Sonax’s commitment to quality is evident in its rigorous research and development process. The company’s experts work tirelessly to improve existing recipes and develop new products and applications that focus on the highest quality, effectiveness, and ease of use. This dedication has earned Sonax outstanding performance in tests by leading car magazines like AutoBild, auto motor und sport, and Auto Zeitung.
As a family company with deep roots in its region, Sonax is characterized by a strong sense of responsibility towards society and the environment. The company’s headquarters in Neuburg on the Danube underscores its “Made in Germany” quality pledge, ensuring short transport routes to primary domestic and European sales markets while creating jobs in the region. Sonax’s focus on sustainability is evident in its efforts to extend the useful lifespan of vehicles, reduce ecological footprint, and contribute positively to social progress.
Sonax offers a comprehensive range of products that cater to various aspects of car care, from engine cleaners and polishes to paintwork finishes and sealants. The brand’s expertise extends beyond passenger cars, with products designed for agricultural machinery, buses, trucks, and professional equipment. Sonax also provides high-quality products for automatic and manual washing systems, ensuring the highest standards in terms of environmental compatibility, dosing, cleaning effect, and preservation properties.
In addition to its automotive focus, Sonax also caters to the needs of bicycle and e-bike enthusiasts, providing products that ensure perfectly shiny frames, smoothly running chains, and sparkling spokes.
Sonax supports all car enthusiasts and experts in achieving the perfect appearance of their vehicles. Whether you are a proud owner of a compact car, a luxury vehicle, or a classic car, Sonax has the right products to meet your requirements. The brand’s products are designed to provide top performance, making no compromises when it comes to car care.
With its rich history, commitment to quality, and focus on sustainability, Sonax has established itself as a strong and reliable partner for car enthusiasts and professionals. The brand’s products are designed to make your passion shine, providing the perfect solutions for car care and surface preservation.