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Home » Brand » Keter
Keter, a renowned brand in the automotive industry, specializes in manufacturing high-quality Tyres that cater to various vehicle types and driving needs. With a strong presence in Qingdao, Shandong, China, the largest tire-producing base in the country, Keter has established itself as a reliable and innovative brand in the global tire market.
Founded in 2009, Keter has consistently demonstrated its commitment to delivering exceptional products and services. The brand’s journey began with a focus on exporting various Tyres, and over the years, it has expanded its product line to meet the diverse demands of consumers worldwide. In 2012, Keter introduced its brand positioning, emphasizing high-quality products at affordable prices. This strategy has been instrumental in the brand’s success, earning it a good reputation in the market and leading to significant export volumes.
In 2013, Keter Tyres received European Union certification, further solidifying its position in the global market. The brand has continued to grow, signing exclusive agreements with agents in over 50 regions and selling its products in more than 100 countries. Keter’s sales have consistently broken records, exceeding 48 million US dollars in 2013 and 50 million US dollars in subsequent years.
Keter’s product line includes a range of Tyres designed to provide superior driving performance. The brand’s technical team is directly involved in product development, quality control, and on-site management of production. This ensures that every tire meets the highest standards of quality and performance. Keter is also willing to engage in customized product development to meet specific customer needs.
The brand’s Tyres are known for their transverse big block type and deepened pattern design, which provide enhanced driving performance. Keter’s commitment to quality is reflected in its ability to pass rigorous certifications, such as the European Union certification, and its dedication to continuous innovation.
Keter’s brand positioning is centered around providing high-quality products at affordable prices. The brand believes that the value of a commodity is key to making a purchase, and it strives to supply clients with the most suitable products rather than the most expensive ones. This philosophy has helped Keter build long-term, stable business relationships with its customers based on mutual benefit.
In addition to its primary brand, Keter has introduced its brother brand, Intertrac, which focuses on more scientifically and technologically advanced products. This expansion has enabled Keter to cater to a broader range of customers and provide exclusive custom marketing programs and materials.
Keter’s growth and success are a testament to its dedication to innovation, quality, and customer satisfaction. As a leading brand in the automotive industry, Keter continues to push the boundaries of tire technology, ensuring that its products meet the evolving needs of drivers worldwide.