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Home » Brand » Hardrace
Established in 1998, Hardrace is a renowned brand specializing in designing and manufacturing high-performance chassis components for both street and race cars. With a relentless passion for innovation and precision, Hardrace has become a trusted name in the automotive industry, delivering top-quality products that enhance the performance and control of vehicles.
Hardrace’s commitment to excellence is evident in its rigorous testing and development process. Professional drivers put the products through demanding conditions on the track, ensuring that every component meets the highest standards of safety and performance. This dedication to quality has earned Hardrace recognition from enthusiasts and professionals alike, solidifying its position as a leader in the industry.
Hardrace leverages advanced materials and cutting-edge technology to create products that excel in both performance and durability. From reinforced bushes to anti-dust pillow ball suspension arms, every component is crafted to provide unparalleled control and precision on the track. This focus on innovation has allowed Hardrace to stay ahead of the curve, consistently delivering products that meet the evolving needs of the automotive community.
Hardrace’s involvement in prestigious racing events, such as the World Time Attack Challenge, is a testament to its commitment to pushing the limits of performance. The brand’s participation in these events not only showcases its products but also serves as a platform for continuous improvement, ensuring that every component is refined and optimized for the most demanding conditions.
With a strong global presence, Hardrace has established partnerships with well-known companies, entrusting them with ODM (Original Design Manufacturer) projects. This collaboration has enabled Hardrace to expand its product line and improve its marketing strategy, further solidifying its position in the market. The brand’s global market share has grown significantly, with distributors spanning hundreds of locations worldwide.
Hardrace has continuously adapted to the evolving needs of the automotive market. Initially focused on performance improvement, the brand has expanded its product line to cater to unique appearance demands, such as the Hella-Flush/Stance Series. This ability to respond to market trends has allowed Hardrace to maintain its relevance and stay ahead of the competition.
In 2011, Hardrace established the PenBay International Circuit, providing a safe and exciting environment for racers to test their skills. This initiative demonstrates the brand’s dedication to supporting the automotive community and fostering a culture of innovation and competition.
Hardrace continues to push boundaries, expanding its product line to include 4 x 4 Trucks Parts, which has received high praise from customers. The brand’s commitment to innovation and quality has enabled it to successfully cooperate with dealers and racers, achieving impressive results in prestigious events like the WTAC.
With its sights set on the future, Hardrace remains dedicated to delivering exceptional products and services, solidifying its position as a leader in the performance car parts industry.