Ceat

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Ceat: The Pioneering Tyre Brand

Ceat, a flagship company of RPG Enterprises, has been a leading tyre manufacturer in India since its establishment in 1958. With a rich heritage spanning over six decades, Ceat has consistently delivered high-quality tyres that cater to diverse vehicle types and customer needs.

Global Reach and Expertise

Ceat’s business operations are strategically positioned across continents, with 9 geographical clusters and 7 regional offices located in Brazil, Dubai, Germany, India, Indonesia, Nepal, and the Philippines. This extensive global presence ensures comprehensive coverage and allows the brand to stay at the forefront of tyre technology and innovation.

With annual revenues and a wide range of tyres for various vehicles, including scooters, bikes, cars, buses, trucks, and tractors, Ceat has established itself as a trusted name in the automotive industry.

Commitment to Quality and Safety

Ceat prioritizes safety and convenience, guaranteeing tyre durability, smooth ride, and secure grip. The brand’s commitment to quality is reflected in its research and development unit, which was set up at the company’s Bhandup works. This unit is equipped with various testing machines to ensure that every tyre meets the highest standards.

Ceat’s dedication to quality has earned it numerous prestigious awards, including the Deming Award and the JD Power award for customer satisfaction. The brand’s Halol plant, primarily a passenger and truck bus radial plant, and its Nagpur plant, focused on two-wheelers, are testaments to its commitment to manufacturing excellence.

Innovative Products and Services

Ceat offers a wide range of tyres designed to meet specific vehicle and customer needs. From car tyres that provide excellent grip on wet and dry roads to scooter tyres that cater to different usage patterns, the brand’s products are engineered to deliver superior performance and safety.

In addition to its product offerings, Ceat provides flexible delivery options, including home delivery, home fitment, and fitment at nearby Ceat Tyre Shops. This convenience, combined with the brand’s focus on customer satisfaction, has made it a preferred choice for many vehicle owners.

A Legacy of Innovation

Ceat’s history is marked by significant milestones, including the launch of its operations in Turin, Italy, in 1924, initially manufacturing cables for telephone and railways. Over the years, the brand has expanded its operations, acquired worldwide rights, and entered new markets, solidifying its position as a leading tyre manufacturer.

Today, Ceat continues to push the boundaries of tyre technology, earning recognition as the world’s first tyre brand to win the Lighthouse Certification from the World Economic Forum and the Deming Grand Prize.

With its strong presence in global markets and its relentless pursuit of innovation, Ceat remains a trusted and respected name in the automotive industry, dedicated to helping the world move safely and smartly.

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