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Autocare: The Industry Standard for Automotive Data and Information

Autocare is a leading organization in the automotive industry, dedicated to providing standardized data and information solutions to manufacturers, retailers, and other stakeholders. The brand is synonymous with quality, reliability, and efficiency, making it a trusted partner for businesses seeking to streamline their operations and improve customer satisfaction.

Brand Table: The Heart of Autocare’s Data Standards

The Brand Table is a critical component of Autocare’s data standards, serving as a comprehensive database for aftermarket brand identification. This database contains parent company names, brands, and sub-brands, all stored in a coded manner to facilitate efficient communication and data exchange within the industry. The Brand Table is used in conjunction with other data standards such as ACES, PIES, and IPO, ensuring seamless integration and consistency across various platforms.

The Brand Table promotes speed to market for manufacturers and their trading partners by simplifying the compilation and display of product content for web catalogs, websites, and internal systems. This standardized approach reduces the creation of duplicate content, ensuring that data receivers receive accurate and consistent information.

Industry Involvement and Development

Autocare actively engages with the automotive industry through various workgroups and the Technology Standards Committee (TSC). This collaborative approach ensures that the Brand Table and other data standards are developed and maintained by the industry, for the industry. Users can participate in the development and management of these standards by submitting change requests, attending training sessions, and accessing supporting relational databases.

Autocare also provides educational resources, including self-paced eLearning courses, to help users understand and effectively utilize the ACES and PIES data standards. The Automotive Content Professionals Network (ACPN) serves as a professional community dedicated to the education and professional development needs of automotive content management professionals.

Accessing the Brand Table

The Brand Table is accessible through the Auto Care Vehicle Information Portal (VIP), which allows users to view and manage the database, submit changes, and download the published database. Users can create a free account on autocare.org to access the VIP site and utilize its features.

Autocare’s commitment to standardization and industry collaboration has made it a trusted brand in the automotive sector. By leveraging the Brand Table and other data standards, businesses can improve their operations, enhance customer satisfaction, and stay ahead in a competitive market.

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