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Home » Brand » Armorall
Armor All, a name synonymous with premium vehicle care, has been a leader in the industry for over 50 years. Founded in 1962 by polymer chemist Joe Palcher, the brand began with a revolutionary ‘miracle formula’ that protected rubber, plastic, and vinyl from UV radiation and ozone. This groundbreaking discovery marked the beginning of a journey that would transform the way people care for their vehicles.
In 1966, Palcher’s formula was first sold as Tri-don, later renamed Armor All Protectant in 1972 by car enthusiast Alan Rypinski. This rebranding marked a significant turning point, as Armor All began to expand its product line and establish itself as a trusted name in the automotive industry.
Today, Armor All products are available in over 20 countries, including Australia, Canada, China, France, Germany, Italy, Japan, Mexico, the Netherlands, Norway, Poland, Portugal, Russia, South Korea, Spain, Sweden, the United Kingdom, and the United States. The brand’s global presence is a testament to its commitment to providing high-quality products that cater to diverse customer needs.
Armor All’s product portfolio has grown significantly over the years, offering a wide range of innovative and premium vehicle care products. These include air fresheners, disinfectants, restorers, and wipes, all designed to make it easy for people to keep their cars clean, fresh, and protected. The brand’s focus on innovation ensures that its products stay ahead of the curve, addressing the evolving needs of car owners worldwide.
Armor All’s mission is to empower everyone to effectively clean, shine, protect, and freshen their cars, and discover the enthusiast within. The brand’s products are designed to protect against life’s messes, providing everyday proof that your car can look and feel its best. This mission is reflected in the brand’s tagline: “Everyday proof your car.”
Armor All has formed significant partnerships, including its collaboration with Oracle Red Bull Racing. This partnership is a testament to the brand’s commitment to excellence and its ability to work with the best in the business. The partnership has helped to further establish Armor All as a trusted and respected name in the automotive industry.
Despite some criticisms, Armor All has consistently delivered high-quality products that meet the needs of car enthusiasts. The brand’s focus on innovation and performance has earned it a loyal customer base, and its products continue to be trusted by car owners around the world.
Armor All’s rich heritage is built on a foundation of innovation, quality, and customer satisfaction. The brand’s legacy is a testament to its ability to adapt to changing customer needs and stay ahead of the curve in the automotive industry. As a leader in vehicle care, Armor All continues to inspire car enthusiasts and set new standards for performance and quality.