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Home » Brand » Alliance
At the heart of the automotive industry lies a commitment to quality, innovation, and customer satisfaction. Alliance, a premier aftermarket distribution and marketing program group, embodies these values, uniting independent distributors, auto parts stores, and professional service repair shops across North America and beyond.
With a deep understanding of the complexities of car care, Alliance members are experts in servicing a wide range of vehicles, from older models to advanced technology hybrids, domestic and foreign nameplates, trucks, fleets, and heavy-duty vehicles. Whether it’s recommending the right maintenance schedule or fixing those squeaky, grinding brakes, Alliance members know how to do it right… the first time!
With warehouses, parts stores, and certified service centers spanning the United States, Canada, Mexico, and parts of Europe, Alliance ensures that customers receive unparalleled products and service throughout its global network. The Alliance Commercial Vehicle, Medium & Heavy Duty Program provides the framework, category management, IT solutions, and sales and marketing support to enable its members to compete for every sale in every arena.
Alliance is proud to offer a diverse range of quality brands and products, including Apec, Arnott Europe, Auto Air Gloucester Ltd, Beru, BGA (BG Automotive), BM Catalysts, Borg and Beck, and Bosch, among others. These brands are renowned for their technical innovation, product excellence, and commitment to customer satisfaction.
At Alliance, the focus is on responding to the individual needs of each customer. By leveraging the collective purchasing power of its shareholders, Alliance negotiates the best product deals at the lowest possible cost, ensuring that customers receive the best value for their money. This customer-centric approach has earned Alliance the reputation as the industry choice for quality parts and service.
With a rich history spanning over half a century, Alliance has established itself as a leader in the automotive aftermarket. Its commitment to quality, innovation, and customer satisfaction has made it the go-to choice for thousands of parts stores and professional repair shops across North America, Mexico, Honduras, El Salvador, Colombia, Europe, and China.
By choosing Alliance, customers can trust that they are receiving the best products and service available, backed by a legacy of excellence and a network of dedicated professionals.