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Home » Brand » Aisin
Aisin, a global leader in the automotive industry, has been at the forefront of innovation and technological advancement for decades. With a rich history and a strong commitment to quality, the brand has established itself as a trusted and reliable source for high-performance automotive components and technology.
Aisin’s technical competency is evident in its extensive range of products, from OE auto parts manufacturing to automobile lubricants. The brand’s focus on “Total Engine” technology promotes greater fuel efficiency and environmental friendliness through the development and production of advanced components such as water pumps, oil pumps, variable valve timing systems, exhaust manifolds, and cooling fans. This commitment to sustainability is reflected in Aisin’s superior performance synthetic-based engine oil products, which ensure excellent soot handling and better oxidation stability, preventing the formation of sludge in vehicle engines.
Aisin holds a top global share in automatic transmission production, catering to both passenger and commercial vehicles. The brand’s drivetrain products, including manual transmissions, clutches, and flywheels, are designed to deliver maximum power and optimal fuel efficiency. Additionally, Aisin’s Brake & Chassis Related Products Business leverages advanced technologies to develop high-performance, high-quality system products that integrate the functions of running, turning, and stopping, ensuring safe and efficient braking systems and precise control and driving characteristics.
Aisin’s Body Related Products Business focuses on functionality, comfort, and safety, providing products that enhance the overall driving experience. These products include power sliding doors, power seats, door latches, sunroofs, and door beams, all designed to contribute to a more complete and comfortable driving experience.
Aisin is a global enterprise with an extensive network of subsidiaries and affiliates around the world. The brand’s philosophy, “Inspiring movement, creating tomorrow,” reflects its commitment to delivering beauty to the future earth, bringing freedom and happiness to movement. Aisin’s brand slogan, “We Touch the Future,” represents the company’s ideals and determination to create a safe and comfortable future for everyone.
Aisin’s corporate principles emphasize the importance of respecting diversity and individual personalities, taking on challenges, and contributing to society. The brand strives to innovate secure, comfortable, and convenient mobility, delivering happiness and inspiration towards movement, with new value that exceeds customer expectations.
Aisin is actively involved in preventing the manufacturing and sale of counterfeit products, participating in the “NO Counterfeit Parts” movement in conjunction with the Japan Auto Parts Industries Association. The brand’s goal is to eliminate counterfeit parts through individual and organized group efforts, ensuring that customers receive genuine, high-quality products.
In summary, Aisin is a brand that embodies excellence, innovation, and a commitment to sustainability and quality. With its extensive range of products and global presence, Aisin continues to be a trusted and reliable source for high-performance automotive components and technology.