about Us
A little bit about the site, our story, technology, how to use the site, the team, and the founders vision.
what is compare parts?
Compare Parts provides a one of a kind search and comparison site
for aftermarket and performance car parts. We only list trusted retailers who
sell performance and aftermarket car parts. We built the site to help car enthusiasts worldwide find aftermarket and performance parts from retailers globally.
So if you are building a track car and need some safety equipment, or a drift car and need some new bucket seats, Compare.Parts aims to show you everything you can get from leading suppliers globally.
Our site is built by car enthusiasts for car enthusiasts, currently in BETA. We like to think of it as freshly built engine that is being “run in”.
OUR STORY
TECHNOLOGY (THE GEEK BIT)
We tried and tested multiple platforms before ending up where we are. We created website crawlers that extract product data from retailer websites, and convert them into a feed to be imported into our system.
We added machine learning so the system starts learning about part categories and remembering them. So it knows a “Bonnet” and a “Hood” is the same thing.
We used string recognition algorithms to analyse the product information and categorise them accordingly.
We built a system which we nicknamed the “Autobot” which fetches product pricing if its older than 24hrs.
We built in a manual review, so each product on the site is checked before its added.
When we launched, we reached a global audience, so added Currency Conversion to the website which automatically detects your location and converts the prices to your local currency and displays the source currency.
We’ve added vehicle specifications and image galleries for popular cars too!
We still have so many ideas on how to make the site better, and we welcome feedback.
HOW DO I USE THE SITE?
You can search products on Compare Parts in four different ways

1. Search by Part Category
If you know what you are looking for, you can search by the Part Category. You can start by using the Top level category by using the navigation at the top of the website, and filtering down using the options (on the left hand column) on results pages.
Alternatively on our homepage, we have listed the most popular categories.

2. Search by Vehicle

3. Search by Brand

4. Site Search
the a-team

Shahin Fard
CEO & Founder
Shah is the founder and creator of Compare.Parts.
Shah is an entrepreneur, digital marketer and developer for 18+ years.
Shah is a car enthusiasts, in his spare time he helps friends with their cars or works on his Nissan Skyline R33 GTR, V10 RS6 and RB26 Powered Altezzza.

Tim Costello
Technical Guru
Tim is a technical guru and works diligently behind the scenes support marketing and website development.
Tim enjoys winding Shah up about Priuses
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